A new creation by Marc Jacobs, for men is a new fragrant explosion launched in July 2010. Marc Jacobs advertised for this first fragrance for men from the collection Bang.Ann Gottlieb created Bang, with the notes as black, white and pink pepper. The heart is enriched with the masculine woody notes, while a base includes aromatic benzoin, white moss, elemi resin, vetiver, and patchouli. The fragrance arrived in a metal flacon as 50ml and 100 ml EDT, the 150 ml aftershave balm. 150ml, 200ml body and hair bath and 75 ml deo sticks.The fragrance appeared exclusively in Bloomingdales`s and in Marc Jacobs official shops in month of July and it is available worldwide from September 2010.Advertising campaign is very attractive as Marc Jacobs posed nude on a silver bed that was made of aluminum foil, with the large perfume flacon placed between his legs!!