"Inspired by timeless Hollywood glamour and fronted by a modern icon Blake Lively, this new fragrance is an invitation to embrace ones own red carpet moment."The new Gucci fragrance Premiere is inspired by the beautiful gowns from the Gucci Premiere couture collection shown at the 2010 Cannes Film Festival.Frida Giannini said: For such a successful woman, something equally remarkable was required. Gucci Premi¨re is womanly, intriguing and as seductive as the perfect couture gown.TOP notes are bergamot and orange blossom; The fragrance opens with the luxury and exuberance of a vintage champagne. A burst of bergamot is fused with feminine and celebratory orange blossom that conveys the excitement of the red carpet entrance.HEART comprises of musk, white flowers. The white flowers of an intense bouquet, that is laced with a magnetically sensual musk. The timeless allure of the leading lady, and the perfect balance of power and sensuality. That inspires a collective captured breath.