I Am Juicy Couture, came out in the summers of 2015 as the new pillar of Juicy Couture perfume collection. It mainly targets the generation called "millennials", that is designed for independent, unapologetic and rebellious girls. The floral, fruity composition starts with juicy accords of pomelo, raspberry and passion fruit. The heart is composed of the floral bouquet of gardenia, sweet pea, heliotrope and rose de mal. While The base consists of warm woods, soft musk and amber. It was developed in collaboration with perfumer Dora Baghriche-Arnaud. The bottle was designed by Paul McLaughlin. While the commercial was shot by Solve Sundsbo, featuring famous model Behati Prinsloo. The fragrance is available as 30ml, 50ml and 100 ml Eau de Parfum, with 10 ml rollerball edition and shimmering body lotion also.