On November 2016, Cartier launched new fragrance called La Panth¨re Noir Absolu, specially for the Middle East region. The perfume was announced as an additive, magnetic and bewitching scent that combines the sensuality of musk and gardenia with the natural resins of oud wood. The bottle of La Panth¨re Noir Absolu has the shape of the original bottle with a looming face of a panther along with golden colored juice and a black cap. The fragrance will be available in bottles as a 75ml Eau de Parfum. The perfumer behind this fragrance is Mathilde Laurent.