The first fragrance from Queen Latifah, the charismatic and curvaceous award-winning rapper, actress and singer will debut Fall 2009, in the US, with an international roll-out shortly thereafter. According to Queen Latifah, Beauty really does start on the inside. Its like a state of mind, a state of love if you will. So I see fragrance as just a natural expression of this state of love: scent expresses a womans confidence and sensuality, its how she embraces her body, her mind and her strength.
Queen Latifah exudes a radiant confidence and inimitable style, Neil Katz, Chairman and CEO of Parlux Fragrances, Inc. observes. Individuals of all ages connect with her compelling charisma and her compassion. Every woman is a Queen in Latifahs world. With that sense of empowerment in mind, this first fragrance, Queen, naturally, expresses not simply beauty and sensuality but inner strength and an exuberant sense of confidence.
The glimmer of warmth illuminates the opening notes of QUEEN by Queen Latifah. A sparkling, sumptuous golden accord, reminiscent of aged Tequila, shines the light on citrus notes of Italian Bergamot and Mediterranean Mandarin. Sultry, sensual, remarkably rare Baie Rose harmonizes with Jasmine Noir, while Cognac, authoritative and intriguing, meets aromatic Moroccan Coriander as the heart of the fragrance comes to life. The base notes create a powerful, mysterious accord for this deep, rich Oriental fragrance: Indonesian Patchouli and precious Sandalwood enhance the soft allure of Vanilla and Tonka Absolute. The fragrance finishes with a graceful sojourn, made memorable with passionate Egyptian Incense and sexy Musk.
Ruby red, delicately faceted and edged with gold borders, the bold, sexy square bottle is as dynamic as Queen Latifah herself. A dimensional heart emerges on the fa§ade, reinforcing Queens message of beauty from within.