Valentine, a new fragrance from the fashion house of Valentino was launched in mid-September 2011. The fragrance is inspired by Italian flavours and Rome. It is developed in collaboration with Puig and perfumers Olivier Cresp and Alberto Morillas.The composition is designed as an oriental, fresh floral and fruity, full of contradictions, delicate and strong, sensual, elegant,rebellious and fun.It starts off with white truffle from Alba and bergamot from Calabria. Amalfi orange blossoms, tuberose, sweet jasmine and wild strawberries compose the perfumes heart, while the base comprises of cedar, vanilla and amber.Fremantle Beha Erichsen was the face of the advertising campaign, and was shot by David Sims. Valentina is available as 30ml, 50ml and 80 ml EDP with additional shower gel, body lotion, body oil and deodorant.